How To Improve Organic SEO With Blog Content
SEO or search engine optimisation is a key factor when looking after your website and blog. Regular blog posts relevant to your business is one of the best ways to improve your organic SEO and search ranking position. It shows Google and other search engines that you are keeping your website and audience updated with relevant business content.
Ideally, you should be trying to add at least 1 or 2 blog posts each month to your website blog and ensure they are at least 300-400 words long. These posts should contain relevant keywords, subject matter and images.
I’ve covered some general and local SEO subjects previously, so I’ll be focusing more on blog content here to help ensure your website is as optimised as possible. This will help to give you an edge of your competition and potentially save money on advertising.
SEO Tips to improve search ranking
- Optimise Blog Keywords
- Mobile-Friendly Web Design
- Optimise Blog Content for SEO
- Optimise Blog Images
In this post, I’ll cover some tips and trick to help improve organic SEO with blog content. As always if you’re in Bournemouth, Poole or Dorset I can help you with this so please get in touch with any questions!
1. How to Optimise Blog Keywords
Adding keywords to your blog content is a great way to help your audience find you. You should aim for 1 or 2 long-tail keywords to every post – “how to improve SEO” or “how to grow rhubarb” etc. Long-tail keywords have more impact on search results as people generally ask questions when searching rather than single search phrases.
You don’t want to over optimise keywords as this can hurt your SEO and rankings. Try to use them organically where possible.
Your main keyword should also be present in your blog post title, URL and meta description. This helps Google and other search engines understand your content. Try to use all the character space available for titles and meta descriptions. There is a character limit though so watch out for that.
2. Why your Blog should be Mobile-friendly
Google wants users to have a good experience after leaving their search engine and this means responsive websites will rank higher in search results. Google see responsive web design as the best browsing experience for users, so it makes sense for them to prefer website designs that can adapt seamlessly to mobiles or tablets. You can also read my post on responsive website design
Your blog content and website need to be mobile-friendly if you want to improve your SEO. Google provides a handy testing tool here that you can use to check your website or blog, this can also be checked with Google Search Console. If you need help with responsive web design I can help you.
3. How to Optimise Blog Content for SEO
It’s always best practice to try and write your blog content yourself as you’re the expert in your business field. You can outsource this process to copywriters or web design agencies who will charge you a small fortune for the pleasure. Also finding a competent copywriter can be a challenge in itself.
When creating your blog content try to aim for 300-400 words of relevant content and a few images also where possible. Try to make your content clear, concise and easy to read (depending on your audience). You can use an online service like Grammarly to check grammar and spelling if required.
Try to add blog content at least once or twice each month to stay engaged with your customers or audience. This also tells Google that you are active in your business field and can lead to improved rankings.
With platforms like WordPress, you can create blog content anytime and save the content as a draft and then finish when you’re ready. If you’re short of ideas why not check out what some of your competition is writing about and also check Google for your chosen subject.
4. How to optimise blog Images
When creating blog content you’ll want to add some images to make your post more visually appealing or make content easier to understand through pictures.
It’s a good idea to add at least 2 or more images and ensure the images are optimised with a relevant title, description and alt tags. If you’re using WordPress it’s easy to add the details to each image when uploaded (or at any point).
Your images should also be optimised in size and format (jpg rather than png). You can use WordPress plugins to optimise your images. Please see my other post on WordPress plugins for some help with that.
I hope this article helps to get you thinking about blog content and how it can help to improve your website’s organic SEO!